A popular choice of moviegoers is a Coke or Pepsi to enjoy while watching the latest blockbuster . Bottled water is a nice idea for picnics, hiking trips, or camping excursions. Sports drinks used to be the choice of athletes because the formulas contain nutrients and electrolytes that athletes burn during heavy workouts and training for events such as marathons. Gatorade is a well-known sports drink that has been marketed since the 1960s.
However , with the stories that water might not be of high quality and soft drinks may not be as nutritionally sound, companies realized they may be able to brand sports drinks for another market. Indeed, there is a market of people who prefer to have something with more nutritional value than a soft drink and sports drink manufacturers have responded by presenting the sports drink in low-sodium, low-calorie versions to appeal to this consumer market. Sports drinks are now being consumed by people in all sorts of places.
It’ s not unusual to see someone with a sports drink at the movies, on a picnic, or anywhere at all for no reason! Pepsi-Cola produces Gatorade and has re-branded it to appeal to athletes and non-athletes alike. Coca-Cola makes Powerade. Other companies are competing for the sports drink market as well: Monarch Beverage Company produces All Sport, PacificHealth Laboratories makes Accelerade, and GlaxoSmithKline manufacturers Lucozade. More and more people are passing by the soft drinks and opting for a sports drink. Y ou can have one and you don’ t even have to exercise first.
Ask the questions below about your partner’s reading.
- Who drinks bottled water?
- What companies make bottled water?
- Where does bottled water come from?
- When did bottled water become popular?
- Why did companies feel they needed to make bottled water?